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Herb lubalin font wgbh2/11/2023 ![]() ![]() ![]() Google Images shows it later comprised the trademarks of Lincoln Center, the Metropolitan Opera and the New York Philharmonic from 1978 to 1985. Pistilli Roman (1964) was Lubalin's first typeface. The Cooper Union web book 100 Days of Herb Lubalin (day 46) displays a Sudler ad from the 1950s that shows Andy Warhol, Art Kane and John Pistilli were among his employees. Graham created the original NBC Peacock in 1957 at Sudler. ![]() ![]() Lubalin would briefly land at Reiss Advertising, and then (in 1945) at Sudler & Hennessey, where he worked for 19 years. Gertrude Snyder notes that during this period Lubalin was particularly struck by the differences in interpretation one could impose by changing from one typeface to another, always “fascinated by the look and sound of words (as he) expanded their message with typographic impact.” Īfter graduating in 1939, Lubalin had a difficult time finding work he was fired from his job at a display firm after requesting a raise from $8/week (around US$100 in 2006 currency) to $10. Lubalin entered Cooper Union at the age of seventeen, and quickly became entranced by the possibilities presented by typography as a communicative implement. ![]()
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